The Citizen Advocate Summary: Declaring
April 11 as Safe ePay Day
Proposing April 11 as Safe ePay
Day to mark UPI’s pilot launch on April 11, 2016, by NPCI with 21 banks,
initiated by Dr. Raghuram G. Rajan in Mumbai. This initiative celebrates UPI’s
seamless integration of banking and merchant payments.
August 03 – Appeal No 73
April 11 – Declare ‘Safe ePay
Day’,
Yes, April 11 is vacant in the UN
Observance Day calendar
UPI
10th Birthday -April 11 2026 – 251 Days to go
August 3 Friendship
Day in India: Swipe Right on BFFs and Safe ePayments
Friendship
Day doesn’t stick to a fixed date—it’s all about the vibe! Celebrated on the
first Sunday of August every year, it’s that floating moment where hugs, chats,
and memories take center stage.
🧡 August 3 – Friendship Day in
India 🤝
That Chill, Floating Date With
Rock-Solid Feels 🚀
You know how your bestie ghosts
on plans but always rolls up with chai? ☕️ That’s Friendship Day for you: it bops around on
the first Sunday of August (this year, August 3), but the real
magic? Those LOL convos, inside jokes, and midnight “are you up?” texts that
never float away. 🌙✨
Friendship Day doesn’t need a
red-letter holiday—it’s all about vibe checks, epic playlists, and the little
“you got me” moments. Let’s dive into how brands are cashing in, why digital
trust matters, and how you can level up your celebration (with a nod to Safe
ePay Day on April 11!).
⚡️ The Funky Gifting Fiesta & Brand Blitz 🚀
Brands in India have gone full-on
BFF-mode, and they’re not playing around:
- Archies & Ferns N Petals 📦
- Same-day custom mugs that say “You’re the
milk to my cookie” 🥛🍪
- Friendship-band bundles with secret-swap QR
codes (scan to reveal dares!)
- Cadbury Dairy Milk 🍫
- “Madfie” selfie wrappers—snap, upload, and
watch your face go mega-pixel on OOH billboards in Bandra 🤳
- Limited-edition flavors like Honey Nut
Crunch and Coffee Almond to sweeten your BFF bond
- Swiggy & Zomato 🍕
- “Buy one pizza, get one free” for your
ride-or-die 🍕➕🍕
- UPI-linked coupons: split the bill, dodge
the drama, earn cashback 💸
- Flipkart & Amazon 🛍️
- Lightning flash sales on “Partners in Crime”
hoodies 🔥
- Neon gaming gear drops—RGB mousepads,
headsets, and more for your squad
- Art-n-Eat Workshops 🎨🍝
- In Pune: “Pasta-and-Paint” nights—swirl
tagliatelle and finger-paint your friendship mural
- “Hug-n-Mug” pottery—craft that perfect tea
mug for every “I’m proud of you” moment
Because let’s be honest: if your
friend shows up with food + funky swag, they’re a keeper for life. 🍟💝
🎵 Friendship Day Playlist &
Meme Marathon 🎧😂
No party is complete without jams or dank memes:
|
Song |
Mood |
|
“Lean
On Me” – Bill Withers |
Heart-to-heart feels |
|
“You’ve
Got a Friend” – Carol King |
Classic comfort |
|
“Count
on Me” – Bruno Mars |
Pop-sunshine vibes |
|
“Bestie”
– Saweetie ft. Doja Cat |
Sassy self-love anthem |
And launch your Meme Marathon—first
to laugh treats the group with a safe-ePay voucher! 🌙😂
🌐 Digital BFFs & Safe ePay Day
Fusion 💸🔐
2025 friendships often happen in
WhatsApp groups and PUBG raids, but trust gets sealed with that
satisfying UPI ding. Cue Safe ePay Day on April 11—our
shout-out to all those frictionless, scam-free transfers that keep our digital
fam tight:
“Bro, pay me back for movie tickets?”
“Done—no OTP panic, no ‘payment failed’ sob story.”
Safe ePay Day reminds us: a solid
friendship deserves solid payment safety. Nobody wants to send ₹1,000 to the
wrong contact at 2 AM. 🚫🙈
🔥 Funky Fusion Ideas for This
Year’s Bash
1.
#QRBand Swap 🔄
o Friendship
bands with unique QR codes. Scan to reveal a surprise GIF or e-voucher!
2.
EPIC Split-Bill Boss 💼
o Challenge
your gang: who’s best at splitting bills? Winner gets a UPI-powered treasure
chest!
3.
UGC Dance-Off 💃🕺
o Film the
“Friendship Swipe”—one hand taps a QR-code prop, the other waves. Tag
#SafeSwipeSquad for brand goodies!
4.
Digital Time Capsule ⏳💾
o On August
03, drop “future me” notes in a shared doc—unlock them on April 11 for LOLs and
nostalgia.
5.
Live “Madfie” Wall 📸
o Set up a
mini-booth at your meetup to snap group selfies—project them in real time on
your phone via a simple web viewer. Instant FOMO!
🎯 How to Celebrate & Cash In
- ✅ Send
a safe e-gift: UPI ₹100 with a note “For all the times you didn’t
judge me!”
- ✅ Order
foodie bundles: use those 1+1 Swiggy deals for a lazy BFF binge.
- ✅ Drop
a #FriendshipAndSafePay story: bonus points for QR-code props and neon
filters.
- ✅ Workshop
it up: snag a “Hug-n-Mug” session or pasta-painting night.
🥳 Wrap-Up & Party Alert 🚨
August 3 isn’t just another
floating date—it’s a day when DMs become IRL hangouts and digital dings become
memories that stick. Paired with April 11’s Safe ePay Day—our nod to secure UPI
swipes—you’ve got a year-round friendship fiesta that’s as safe as it is silly.
So tag your crew, don those QR
bands, crank up the playlist, and remember: besties + UPI pings = zero drama.
💌💳
Ready to
roll? Drop a “🤝🔐” in the
group chat, hashtag #SafeSwipeSquad, and let’s make this Friendship Day the
flyest one yet! 🎈🚀
Come Friendship Day in India—August
3, 2025—it’s not just about heartfelt messages: brands are planning full‑funnel
activations across gifting, digital, F&B, and experiences to turn every
“miss you” into a sale.
🎁 1. Gift, Hampers &
Personalisation
- Archies and Ferns N
Petals anticipate a 50–60% surge in orders in the 4–5 days
leading up to Friendship Day, betting on Gen Z’s growing demand for customizable
mugs, friendship bands, and curated hampers (mint).
- Archies’ past Friendship Day pushed nearly
₹197 cr in two‑day sales around the event in
2023, showing how deeply this occasion has monetized their bouquet‑and‑card
category (mint).
🍫 2. Chocolates & FMCG – Sweet
Occasions, Sweet Profits
- Cadbury Dairy Milk is
upping the ante with limited‑edition Friendship Day bars (like Honey Nut
Crunch or Coffee Almond), backed by 360° marketing: TVC, in‑store
displays, digital contests, on‑ground activations—the works (exchange4media, Media4Growth).
- Its OOH execution in Mumbai displayed live
“Madfies” (crazy friend‑group selfies) posted on Twitter to giant
billboards in student hubs—creating a viral social loop to entwine Cadbury
with day’s vibe (Media4Growth).
🛍 3. E‑commerce & Marketplaces
- Amazon, Flipkart, Myntra, Paytm Mall, and
niche gifting portals are launching “Friendship Day Sale” blitzes across
categories: mugs, tech gadgets, apparels, jewellery—with flat deals,
cashback codes, and express delivery too (zingoy.com).
- Flipkart’s past campaigns have
cheekily echoed long-distance friendship guilt by tweeting “Coming back,
bestie?”—aiming to rekindle bonds through impulse gifting (socialsamosa.com).
🍽 4. Food Delivery & Dining
Deals
- Swiggy, Zomato, and Dineout
are heavy on 1+1 promo codes, "happy group bookings", UPI‑linked
wallet offers, and exclusive deals with partner restaurants encouraging
group orders or dine-ins with discounts up to ~50% on food & beverages
(zoutons.com).
- Some cloud kitchens or suburban outlets are
running QR code “Friendship Kya Order (FKO)” that unlock surprise
discounts or free sharables for 3+ diners together.
🎨 5. Brand Campaigns & Social
Activations
- On Social Samosa, 2024’s brand
playbook shows how firms like Blinkit, Swiggy, Tinder India, Tinder India,
and Ixigo crafted ultra‑relatable one‑liners—such as Tinder: “Don’t worry,
bro—she won’t friend‑zone you today” and Flipkart: “Bring back your long‑distance
friends”—to ride the emotional top‑of‑mind chatter around Friendship Day (socialsamosa.com).
- Blinkit even distributed friendship
bracelets to gig workers and delivery staff—and stray
dogs—spotlighting ‘kindness to unsung friendships’ to tap into Gen Z’s socially responsible
mindset and spark earned media (socialsamosa.com).
🏺 6. Local Events &
Experiences
- Cities like Pune hosted Friendship
Day-themed workshops—pottery “hug-pot” making, paint‑your‑story wooden
plates, pizza‑baking, pasta evenings—priced for pairs, just like dinner
dates, encouraging experiential bonding over classes. These programs
generate online bookings via café‑studio tie‑ups just before the weekend (timesofindia.indiatimes.com).
🧭 How Brands Are Connecting the
Dots
|
Zone |
How It Monetizes
Friendship Day |
|
Last-mile e‑commerce |
Flash sales + same-day delivery
= ideal last‑minute gifting |
|
FMCG fast-moving goods |
Rewritable packaging &
limited editions evoke ritual—buzz builds pre-Day |
|
On-ground/venue-based events |
Ticketed workshops or dine‑out
combos appeal to groups celebrating offline |
|
Meta‑hashtags & OOH |
Madfie/UGC campaigns, paired
with live digital billboards in youth zones |
|
Wallet/Bank tie‑ups |
Paytm, HDFC, Yes Bank coupons
in Swiggy/Zomato offer companion‑driven savings |
✅ Why It Works This Year
1.
Late-buyer surge: Most
Indians buy Friendship Day gifts last-second—brands are stacking discounts and
same-day delivery to intercept them.
2.
Gen Z’s storytelling economy: User‑generated
content—crazy selfies, tag‑a‑friend memes—boosts shareability and organic
visibility.
3.
Festival‑style treat, but low prep: No big
decor or holidays needed; people want small, meaningful experiences and friends
are great excuses for shared food.
4.
Cross‑sector synergy: From
Cadbury bars to cafes, gifting websites to events, every brand touches the
emotional point (“without friends, zero fun”) to sell stimuli.
So watch for launch countdowns on
Google/WhatsApp, "1 friend — 1 free temaki roll", Instagram filters
named #FriendshipMadfie25, banker tie‑ups giving group‑booking cashbacks… in
short: brands in India are hatching campaigns to make your friend‑date wallet
open fun, not forced.
- Appeal for Safe ePay Day 🌟
## Call to
Action
I urge
governments, financial institutions, businesses, and communities worldwide to
join hands in declaring April 11 as **Safe ePay Day**.
Let’s
celebrate UPI’s milestone by making **Safe ePay Day** a global movement for
secure, innovative fintech.
Together, we
can build a future where financial access is universal, and every e-payment is
safe—starting with **Safe ePay Day** in 2026.
No Vada Pav, not even one bite,
Till SafeePay Day takes off in flight.
Quirky vow with a Mumbai flair—
Announce the date, and I’ll be there!
Disclaimer: - The only Joy is
Safe ePayments. Nothing More – Nothing Less.
April 11 – Declare ‘Safe ePay
Day’.
Appeal to Declare April 11 as
Safe ePay Day
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