The Citizen Advocacy Summary: Declaring April 11 as Safe ePay
Day
Proposing April 11 as Safe ePay Day to mark UPI’s pilot launch
on April 11, 2016, by NPCI with 21 banks, initiated by Dr. Raghuram G. Rajan in
Mumbai. This initiative celebrates UPI’s seamless integration of banking and
merchant payments.
How many glasses of Milk did you have
today?
🥛 World Milk Day (June 1) : A
Toast to Global Nourishment – And a Nudge Toward Safer Digital Futures (April
11) 💳✨
June 1 isn't
just another day on the calendar—it's World Milk Day, a global
celebration that honors milk’s vital role in nutrition, economic resilience,
and sustainable food systems. While milk sustains our bodies, let’s also
pause to reflect on what sustains our digital lives—secure, accessible
transactions. In that spirit, we propose a quiet but powerful nudge for another
global observance: Safe ePay Day on April 11.
Because as milk supports strong
bones, safe e-payments support strong economies. 🦴💻
🌍 What Is World Milk Day?
Launched by the FAO of the
United Nations in 2001, World Milk Day highlights the benefits of milk and
dairy products in promoting nutrition, livelihoods, and sustainability.
According to the official FAQs, the objectives of
World Milk Day include:
- Recognizing the importance of milk as a
global food.
- Promoting activities that are connected to
the dairy sector and its impact on economies, food systems, and
communities.
- Celebrating the people—farmers,
processors, scientists—who ensure milk reaches our homes, fresh and
nourishing.
🎯 In 2024, #WorldMilkDay saw over 1 billion
impressions, emphasizing its growing relevance in health and sustainability
dialogues.
🥤 A World of Milk: Iconic Drinks
That Unite Cultures
From continent to continent, milk
takes on beautiful forms—both delicious and deeply rooted in tradition.
The NDTV
feature showcases six iconic milk-based drinks, including:
- Masala Doodh (India) – A
comforting blend of milk, spices, saffron, and nuts. Perfect for festivals
and chilly evenings 🇮🇳
- Ayran (Turkey) – A
tangy yogurt-based drink served chilled in hot weather 🇹🇷
- Horchata (Mexico/Spain) –
Sweet and spiced, made from rice or nuts and often served cold 🇲🇽
- Milk Tea (Hong Kong) –
Rich and creamy, a perfect afternoon pick-me-up 🇭🇰
- Doogh (Iran) – A
salted yogurt drink with mint, both refreshing and gut-friendly 🇮🇷
- Boza (Balkans) – A
fermented drink made with millet or wheat; thick, sweet, and historic 🇧🇬
Each drink reflects not just
local taste—but the global trust in milk as a symbol of nourishment and care. 🧋💖
💡 Now Imagine This: Milk Builds
Our Bodies—Safe Payments Build Trust
The International Dairy
Federation (IDF) reminds us here that
dairy supports:
- 1 billion people’s livelihoods 🧑🌾
- Sustainable agriculture practices 🌱
- Global food security for future generations 🌎
Now pause—and ask: What
supports over 1 billion digital lives daily?
💳 Enter UPI, India’s real-time payment
system, launched as a pilot on April 11, 2016. Fast forward to May 2025,
and UPI processes over 14 billion transactions per month, redefining
ease, safety, and accessibility.
We propose recognizing this
digital revolution by declaring April 11 as Safe ePay Day—to
promote cyber hygiene and celebrate secure financial inclusion.
🛡️ Safe ePay Day: Because Digital Is Also
Dairy-Like
Consider
this:
|
Milk 🥛 |
Digital Payments 💳 |
|
Requires hygiene and care |
Requires cybersecurity and awareness |
|
Supports physical growth |
Supports economic growth |
|
Needs equitable access |
Needs financial inclusion |
|
Has
supply chains from farm to home |
Has
tech chains from bank to phone |
Just as milk reaches a
schoolchild in Jharkhand or a café-goer in Rome, **UPI reaches farmers, street
vendors, startups, and students—**safely and instantly.
Let April 11 be the day we
celebrate secure digital nourishment.
🗓️ Two Days’
Worth Marking
🌟 June
1 – World Milk Day
Celebrate the nutrients, culture, and resilience behind every glass of milk.
Host dairy tastings, share local recipes, support sustainable farmers. 🐄🥛
🌟 April
11 – (Proposed) Safe ePay Day
Host awareness drives on phishing prevention, reward secure payment habits,
talk about how safe transactions empower lives. 🛡️📲
Together, they represent a world
that values both bodily strength and digital safety.
✨ Call to Action: Nourish the Body, Secure the
Transaction
📝 Sign the petition to declare April
11 as Safe ePay Day
📢 Use hashtags like #WorldMilkDay
and #SafeePayDay
💬 Talk about both dairy and
digital awareness in your community
🎓 Organize school sessions
on milk nutrition + payment security
🥂 Final Toast
As we raise a glass on World Milk
Day, let’s toast to:
- Farmers and fintech engineers
alike
- Calcium and cybersecurity
- Churned butter and anti-phishing tools
- Milk that’s safe to drink, and payments that
are safe to make
Because in 2025 and beyond, good
health and good tech go hand in hand.
🥛💳 Happy
World Milk Day! And here’s to making April 11 a Safe ePay Day too.
#WorldMilkDay #SafeePayDay #FromCowsToCode #DigitalDairyFuture
#DrinkSafePaySafe
📢 Appeal to Declare April 11 as Safe ePay Day
💭 In a world that’s going digital fast, trust
and security in financial transactions matter more than ever. This
appeal is a heartfelt call to declare April 11 as Safe ePay Day—a global
celebration of secure, inclusive, and responsible digital payments.
🔁 Why April 11? Because on this very day in 2016,
India launched a humble pilot: UPI (Unified Payments Interface). Today,
that spark has grown into a blazing fintech revolution.
📈 As of May 2025, UPI handles 14+ billion
secure transactions per month—changing lives in metros and villages alike.
🌱 Let’s honor this milestone by dedicating April
11 every year to raise awareness about cyber safety, encourage safe
e-payment habits, and promote fintech for the public good.
📅 Why April 11 Deserves a Global
Spotlight
🔹 A
Historic Beginning – On April 11, 2016, the National Payments Corporation
of India (NPCI) launched UPI’s pilot, quietly kickstarting a major leap in
financial access and transparency.
🔹 A Symbol of Digital
Trust – In a time of increasing fraud and phishing, a day dedicated to safe
digital payments helps reinforce public confidence.
🔹 A Call to Every
Country – UPI has already inspired countries like Nepal, Singapore,
and Peru. A Safe ePay Day is a timely global message: progress must
also be protected.
🌟 4 Powerful Reasons to Celebrate
Safe ePay Day
1️⃣ Celebrate UPI’s
Transformative Legacy 💸
UPI has made payments fast,
simple, and inclusive—whether through QR codes, VPAs, or mobile apps.
From local street vendors to online businesses, Safe ePay Day
reminds us to keep this freedom safe and secure.
2️⃣ Recognize NPCI’s
Visionary Work 🏅
Their real-time interoperable
system has become a model for the world.
Declaring April 11 as Safe ePay Day gives due credit to the team that built
it all, while motivating others to follow suit.
3️⃣ Empower Users with
Digital Safety Tools 🧠
As our money moves online, so do the threats—phishing
scams, fake links, malware apps.
Safe ePay Day gives us a moment every year to:
🔐 Learn about two-factor
authentication
🔍 Understand transaction
verification
🚫 Say no to suspicious
payment requests
4️⃣ Inspire a Global Movement
🌏
Just as Yoga Day made India a leader in
wellness, Safe ePay Day positions India at the forefront of fintech
responsibility.
Let April 11 be a reminder that digital
progress should lift everyone—safely.
🎯 Envisioning Safe ePay Day —
April 11
Imagine a world where every April
11 looks like this:
🏫 Schools teaching
students about online fraud prevention
🏢 Companies offering
digital safety incentives to employees and customers
📢 Public campaigns
running in metros, towns, and on social media
🌐 Communities across the
globe united in a simple, powerful pledge:
Every e-payment must be safe. For everyone. Everywhere.
✋ What You Can Do — Today
🚀 Let’s bring Safe ePay Day to
life—together.
📢 Spread the Word – Share this with
#SafeePayDay and tag your network
📨 Email Your
Representatives – Urge them to back the call
🧩 Host or Join Workshops
– Be part of digital safety education
📅 Mark April 11, 2026
– The 10th UPI anniversary deserves more than just a tweet
💬 Final Word
Safe ePay Day is not just about
India, UPI, or one company. It’s a global movement for digital trust,
and it starts with you.
Let’s protect what’s been built.
Let’s make it better. Let’s make it safe.
🔐💙🌍
👉 Declare April 11 as Safe ePay Day.
Because a secure digital future begins with one simple step.
No Vada Pav, not even one bite,
Till SafeePay Day takes off in flight.
Quirky vow with a Mumbai flair—
Announce the date, and I’ll be there!
Disclaimer: - The only Joy is Safe ePayments. Nothing More –
Nothing Less.
April 11 – Declare ‘Safe ePay Day’.
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