(Appeal No. 171 – For the
Proposed Safe ePay Day on April 11 | 107 Days to Go for UPI 10th Birthday)
Proposing April 11 as Safe ePay Day — marking UPI’s
pilot launch on April 11, 2016, inaugurated by Dr. Raghuram G. Rajan in Mumbai
with 21 partnering banks.
The Citizen Advocate Summary: Declaring April 11 as Safe ePay Day
π please visit movethebarrier.blogspot.com/April11
π³ UPI @ 10 | 107 Days to Go — Christmas,
Trust & the Case for Safe ePay Day (Proposed)
This
Christmas, a quiet reflection on trust, UPI at 10, digital safety, and why
April 11 deserves to be remembered as Safe ePay Day.
π Christmas, in Its Truest Sense
Christmas does not announce itself loudly.
It enters quietly —
through softer evenings,
longer pauses,
and moments where people choose reassurance over speed.
A message sent just to check in.
A meal shared without counting portions.
A gift exchanged, not for its price, but for what it says: I thought of you.
In modern India, many of these gestures now pass through a
screen.
A phone lights up.
A tap is made.
A familiar confirmation tone replaces uncertainty.
We rarely speak about it — but this is trust, in action.
And this is where Christmas meets something deeply
contemporary:
the quiet joy of safe digital payments.
π³ The Everyday Miracle We Rarely Pause to Notice
Ten years ago, on April 11, 2016, a system was piloted
in India with an unusually modest ambition.
It did not aim to dazzle.
It did not promise spectacle.
It simply sought to make everyday payments safer, simpler, and more humane.
That system was UPI.
Today, its greatest achievement is how little attention it
demands.
Parents send money without worry.
Small shopkeepers accept payments without hesitation.
Festive shopping happens without fear of loss, leakage, or confusion.
When technology becomes invisible,
and confidence becomes automatic,
something important has gone right.
UPI’s success is not just technological —
it is emotional.
π
Festivals, Trust — and Vulnerability
Festivals are moments of openness.
They encourage generosity, speed, and goodwill.
They also create moments of vulnerability.
During festive seasons:
- Offers
arrive more frequently
- Messages
sound more urgent
- Links
come dressed as celebration
Most people don’t fall for fraud because they are careless.
They fall for it because they are trusting.
Christmas reminds us that trust is beautiful.
Digital life reminds us that trust also needs protection.
This is not a contradiction.
It is a responsibility.
π°
Introducing the C.A.S.H.E.W. Digital
Safety Model
What if India adopted a simple, memorable digital safety
ritual —
one that feels familiar, festive, and human?
Something you can remember without reading a manual.
Something you can share across generations.
π© WHAT IF:
India Reinforces the C.A.S.H.E.W. Digital
Safety Model?
A checklist as familiar as sharing cashews during
festive gatherings.
C — Check the source
Before you trust a message, pause. Names and logos can be borrowed.
A — Avoid unknown links
Not every gift arrives wrapped. Some arrive disguised.
S — Secure your device
Updates, locks, alerts — quiet guardians that work even when we forget.
H — Help senior citizens
A few patient minutes today can prevent irreversible loss tomorrow.
E — Educate your circle
Safety grows when shared — just like joy.
W — Watch for red flags
Urgency, secrecy, fear — Christmas never asks for these.
This is not about suspicion.
It is about care, expressed digitally.
π
Why April 11 Matters More Than We Realise
Christmas teaches us why trust matters.
But societies also need reminders of how to protect that trust.
That is where April 11 becomes meaningful.
April 11 marks the beginning of UPI’s journey —
a quiet pilot that eventually reshaped how India pays, shares, and transacts.
This appeal proposes April 11 as Safe ePay Day (Proposed).
Not as a celebration of apps or transaction volumes,
but as a national pause to reaffirm:
- The
right to transact without fear
- The
dignity of secure digital access
- The
importance of awareness over anxiety
What if India chose to reinforce the C.A.S.H.E.W. Model
every year on April 11?
Not reactively.
Not after incidents.
But proactively — as part of our digital culture.
π️ Safe ePay Is Not a Technology Conversation
At its heart, Safe ePay is not about systems.
It is about people.
About a senior citizen tapping “Pay” without fear.
About a first-time user trusting a digital interface.
About families sending money across cities with confidence.
Technology enables this.
Trust sustains it.
And trust, once broken, is hard to restore.
That is why Safe ePay deserves recognition —
not as a campaign,
but as a collective value.
✍️ The Citizen Advocate Note
This is a citizen-led appeal.
No affiliations. No endorsements. No expectations.
Only one belief:
That India’s digital leadership should be measured
not just by scale or speed,
but by safety, dignity, and trust.
π A Christmas Closing Reflection
Festivals pass.
Habits remain.
If one family pauses before clicking,
if one senior citizen feels confident tapping “Pay,”
if one festive moment replaces fear with assurance —
then something lasting has begun.
107 days to go.
From Christmas lights to April clarity.
From goodwill to good practice.
The Joy of Safe ePayments
Nayakanti Prashant – Citizen Advocate, Safe ePay Day
“Let’s
make April 11 a global symbol of care — in payments, in protection, in
progress.”
And
yes — no Vada Pav π till Safe ePay
Day takes off in flight! π
πΏπ³π§ π Appeal for Safe ePay Day π
π References
1️⃣ Nayakanti, P. (2025, Sept 7). National Buy
a Book Day and Safe ePay Day Medium
2️⃣ Nayakanti, P. (2025, Aug 13). 218th
Lalbagh Flower Show via RV Road Interchange! Blogger
3️⃣ LinkedIn Profile
πͺ Disclaimer
The
only Joy is “Joy of Safe ePayments.”
Nothing More – Nothing Less.

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